The purpose of a first date is the same as the purpose of any date. Because they often set the tone for the relationship, first dates are highly important. As the study by Mary Claire Morr Serewicz of the Department of Human Communication Studies at the University of Denver, and Paul Mongeau of Arizona State University, states that first dates "represent an important early event in the development of dating relationship."[1] For example, if a date doesn’t go according to one's standards, the couple might choose to only be platonically involved, which means having no romantic relationship. However, if the date was successful and both parties’ goals were accomplished a second date might be lined up. First dates represent potential relational turning points in an individual's life.