Since the 1970s, the quantity of film theaters has declined heavily. During the 1990s, it became common for small theaters to close while multiplex theaters, which are usually found in shopping centers, gained market share. In the last decades, the accessibility of televisions sold at lower prices combined with Rede Globo's success in making telenovelas of high production quality made cinema less attractive to lower income audiences. In addition, ticket prices increased more than 10-fold in a span of 20 years.