Traditional and novel local honeys were separated by different
concept associations, and provided more product information
from consumers than simple product liking.
• Familiarity had a positive impact on the conceptualisation of the
traditional honeys. The level of novelty and its conceptualisation
are critical to the market success of unique novel products.
• The appropriateness measures (not shown in Fig.) were very
important as indicators of potential barriers for purpose for use.
• when we combine the sensory/conceptual/use mouth + mind
indifferent contexts
• A novel local product 1. must be liked on a sensory basis, 2. fill a
unique and pleasant conceptual space and 3. be provided with
suggestions for usage if there are no pre-existing common
guidelines………