: The operator is a member of the various local Chambers of Commerce and attends regular networking evenings. He is also interested in local council activities. Whilst not politically active in the sense of party politics, he is aware of the importance of engagement. He is particularly keen to engage at a personal level. For example he will make a conscious effort to sit next to the local mayor at events in order to have a conversation with him. It is also evident that growers consume information more voraciously: On the formal side the operator receives forecasts of inbound tourist numbers from Tourism Australia and receives news on industry trends from bodies such as Tourism Queensland. He sees self-driven research, active networking with experienced and knowledgeable people in the tourism industry and the formation of partnerships as key success factors for his business.