• What do you think will sell?
• What is your largest line of inventory?
Where is your greatest profit made?
and from the customer's perspective:
• What do you think they need or want to buy?
• What is the best-selling item?
• On what product or service is most personnel time spent?
Ask yourself whether the answers to these questions arc closely aligned and
compatible or divergent, if they are divergent, the business may be in trouble. if they are
Compatible or can be made compatible there is a good chance of success. as the following example illustrates.