n Thailand, men’s grooming market is a high growth industry, with approximately 14 percent growth annually from 2005 to 2008 and the market size in 2009 expanded with the value of Bt5.5 billion. Growth of the industry in year 2008 mainly came from growth of men’s skin care market, with 26% percent growth in terms of current value (Euromonitor International: Men’s Grooming Products - Thailand, 2009). Men’s skin care market is considered not only an attractive market but also a very highly competitive market in Thailand.
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