3. Research method
3.1. Sample and data collection
Data was taken from customer contact employees and customers
of tourist hotels located in Uttarakhand, India. The language
of the questionnaire was translated from English to Hindi, and back
translated to English, with the help of two bilingual experts to
ensure the quality of the questionnaire (Brislin, 1970). The questionnaires
were distributed to 53 small and medium sized tourist
hotels after conducting a session with each hotel's representative to
clarify the survey process for the tourist hotel employees. Accordingly,
every hotel representative was asked to distribute the questionnaires
to 10 employees and three questionnaires to each
employee's first three customers, so that bias in the selection of
customers could be avoided. In total, 530 customer contact employees'
questionnaires were distributed. The employees were
asked to answer questions about their perception of access to
training programs, benefits from training, support for training, and
their level of commitment. Out of 530 questionnaires, 494 were
usable, amounting to a response rate of 93.21%. On the very same
day, each employee was asked to distribute customer questionnaires.
This totaled 1590 customer questionnaires. The customers'
questionnaires were connected to the contact employees'. The
customers were asked to return the questionnaires in coded envelopes
to make it easy to identify employees' respective customers.
Of 1590 questionnaires,1080 were usable, which amounted
to a net response of 67.92%. Then, the customers' responses were
averaged and matched with the answers of their respective contact
employees, amounting to 494 employee-customer dyads.
3. Research method
3.1. Sample and data collection
Data was taken from customer contact employees and customers
of by {PRODUCT_NAME}" style="z-index: 2147483647;"> tourist hotels located in Uttarakhand, India. The language
of the questionnaire was translated from English to Hindi, and back
translated to English, with the help of two bilingual experts to
ensure the quality of the questionnaire (Brislin, 1970). The questionnaires
were distributed to 53 small and medium sized tourist
hotels after conducting a session with each hotel's representative to
clarify the survey process for the by {PRODUCT_NAME}" style="z-index: 2147483647;"> tourist hotel employees. Accordingly,
every hotel representative was asked to distribute the questionnaires
to 10 employees and three questionnaires to each
employee's first three customers, so that bias in the selection of
customers could be avoided. In total, 530 customer contact employees'
questionnaires were distributed. The employees were
asked to answer questions about their perception of access to
training programs, benefits from training, support for training, and
their level of commitment. Out of 530 questionnaires, 494 were
usable, amounting to a response rate of 93.21%. On the very same
day, each employee was asked to distribute customer questionnaires.
This totaled 1590 customer questionnaires. The customers'
questionnaires were connected to the contact employees'. The
customers were asked to return the questionnaires in coded envelopes
to make it easy to identify employees' respective customers.
Of 1590 questionnaires,1080 were usable, which amounted
to a net response of 67.92%. Then, the customers' responses were
averaged and matched with the answers of their respective contact
employees, amounting to 494 employee-customer dyads.
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