3.4. Mechanisms used by advisors
The interviews revealed that advisors utilised a range of
mechanisms to increase farmer adoption of their advice (grants,
AES, guidance on regulatory requirements, voluntary approach or
signposting to other advisors). Differences were found between
advisors regarding the approaches they used. Many organisations
focused upon one form of mechanism (e.g. RSPB encouraging AES
options), whilst a select few used a variety of mechanisms (e.g.
Rivers Trusts used funding incentives, voluntary approach, regulatory
advice and signposting). The majority of advisors favoured
specific mechanisms for particular measures (e.g. grants and AES
for tree planting) but employed a combination of mechanisms in
other instances (e.g. timing of field activities). Two measures illustrating
the greatest differences in results (tree planting and timing
of field activities) are shown in Fig. 5, listing only those advisors
which recommended either or both of the measures.