cybernetics and public relations
Norbert Wiener's cybernetics model of communication ( 1994) was note to 6, Developing the Message Strategy.
Cybernetics deal with the feedback mechanisms of goal-seeking systems, in which goals are established,action and output is monitored, and feedback mechanisms implement corrective action to keep the system on the target of its goal. Furnace thermostats,heat-seeking missile and cruise-control device on cars are examples of cybernatics