Meanwhile, Thailand also declared drought in 34 provinces and launched water-saving campaign to promote awareness among citizens as a result of insufficient rainfall affecting people’s life in Thailand’s northern, northeastern and central regions, whereas the main rivers witness the lowest levels in decades. However, with proficient marketing strategy, PMTA could manage to boost sales volume by 27% YoY and 85% QoQ, which was largely from higher exports volume to Philippine and Africa region while maintain domestic sales.