Some paradigms or mindsets are clearly better than others: it’s rarely wise to fall in love with a particular technology before you have a clear rationale for using it or for projecting your identity to the extent that you ignore the motivations and concerns of your potential readers and users. However, good sites are a balance of meeting your users’ needs and delivering your message to the world. There is no formula for finding the right organizational paradigm, but in the early planning you should always examine your standing prejudices and explicitly justify them. Why is it a good idea to organize your navigation around your business units? How does that match your users’ needs and concerns? Clumsy “org chart sites” are a standing joke among web designers, but sometimes users really do want to know how you are organized and will find services and content more easily with navigation based on business units. If you see these underlying mindsets driving or distorting early site organization discussions, put them on the table for discussion and brainstorming. Everyone has paradigms: just be sure you’ve examined and chosen yours as the best solution for your site.