Diversity in Tourism - Cross Cultural Communication
Cross-cultural Communication is the interaction of persons with other individual from different culture, ethnic, racial, gender, sexual orientation, religious, age and class backgrounds. The ability to engage in positive relationships with persons coming from a different cultural background. This is done by mediating one’s cultural differences through language, non-verbal gestures, and relationships. A process by which people express their openness to an intercultural experience. Cross-culture communication includes knowledge in many areas, such as other culture’s values, perceptions, manner, social structure, decision-making practices, and an understanding of how members of the group communicate both socially and formally. During the past decades the growth of globalization, immigration and international tourism has involved large numbers of people in cross-cultural interaction. This has led to an increased need for knowledge regarding different cultural contexts and understanding. Growing cultural, racial and ethnic diversity reinforces the importance and need for cross-cultural awareness. Companies and organizations that have trained their employees to a higher level of intercultural sensitivity are at a greater advantage. All sectors of the tourism industry are faced with challenges of cross-cultural encounters. Companies within the industry continuously need to assess their service performance against their mannerisms toward their customers, employees and suppliers. Such encounters became easier to overcome if individuals are made sensitive through exposure and communication with persons from diverse backgrounds and different nationalities. As the workforce becomes more diverse: the expectations of consumers, based on their cultural values increase. Travelers and customers become more knowledgeable about the environment around them and expect higher standards and demand new and more personalized services. This leads to new challenges for the tourism industry. Such challenges need to be identified and acted upon for the success of all businesses and society in general. Cross-cultural training provides knowledge, understanding and skills needed to communicate cooperate effectively cross cultural barriers. Cross-cultural education for people working in the hospitality services is necessary. This enables them to provide adequate services to international customers, whilst also being able to respect and understand colleagues from a different cultural background.
ความหลากหลายในการท่องเที่ยว - ข้ามสื่อสารวัฒนธรรมCross-cultural Communication is the interaction of persons with other individual from different culture, ethnic, racial, gender, sexual orientation, religious, age and class backgrounds. The ability to engage in positive relationships with persons coming from a different cultural background. This is done by mediating one’s cultural differences through language, non-verbal gestures, and relationships. A process by which people express their openness to an intercultural experience. Cross-culture communication includes knowledge in many areas, such as other culture’s values, perceptions, manner, social structure, decision-making practices, and an understanding of how members of the group communicate both socially and formally. During the past decades the growth of globalization, immigration and international tourism has involved large numbers of people in cross-cultural interaction. This has led to an increased need for knowledge regarding different cultural contexts and understanding. Growing cultural, racial and ethnic diversity reinforces the importance and need for cross-cultural awareness. Companies and organizations that have trained their employees to a higher level of intercultural sensitivity are at a greater advantage. All sectors of the tourism industry are faced with challenges of cross-cultural encounters. Companies within the industry continuously need to assess their service performance against their mannerisms toward their customers, employees and suppliers. Such encounters became easier to overcome if individuals are made sensitive through exposure and communication with persons from diverse backgrounds and different nationalities. As the workforce becomes more diverse: the expectations of consumers, based on their cultural values increase. Travelers and customers become more knowledgeable about the environment around them and expect higher standards and demand new and more personalized services. This leads to new challenges for the tourism industry. Such challenges need to be identified and acted upon for the success of all businesses and society in general. Cross-cultural training provides knowledge, understanding and skills needed to communicate cooperate effectively cross cultural barriers. Cross-cultural education for people working in the hospitality services is necessary. This enables them to provide adequate services to international customers, whilst also being able to respect and understand colleagues from a different cultural background.
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