It is undeniable that adventure has an underlying masculinist imperative, although it should be noted that this is again culturally constructed Adventure for males has also existed throughout history through war. It is clear that adven- ture in this case was not always entirely voluntary, although an idea of duty bas a powerful, albeit externally influenced, part to play. However, it is undeniable that many of the concepts that can be seen to emerge around ideas of pure adventure" are closely entwined with those of conflict often it enabled the only means of escape for the ordinary man from a more traditional life, and the oppor tunity to travel, and then return with tales of glory and heroism, was an attractive one. The Second World War was an important watershed because huge numbers of people, mostly men, had undergone some form of temporary or permanent displacement. Whilst this was not necessarily tourism, it opened up the possibili and desires for travel in a way not before witnessed Furthermore, the post-