Case Study
Automobiles and Ships
1. Case description
This case is about an international business negotiation between a Japanese vehicle manufacturer that has developed a strategic plan to export its product to Hawaii, Alaska and the United States west coast and a United States transportation enterprise that owns a fleet of roll on/roll off vessels. Issues include national cultural and foreign market penetration considerations.
2. Case synopsis
The negotiation involves the transportation of vehicles manufactured in Japan to Hawaii, Alaska, and the United States west coast. The specific elements of the negotiated contract include the number of automobiles and thus vessels to be used under the agreement as well as the identification of the destination ports. Also, the logistical support provided by the United States transportation enterprise will be negotiated. Finally, the shipping costs will be determined.
3. The companies
This case study presents the operations of Nippon Automobile Corporation (NAC), a Japanese vehicle manufacturer, and US Shipping Lines, Inc. (USSL), a United States transportation enterprise. These two business entities have entered into negotiations to discuss the possibility of transporting vehicles from Japan to Hawaii, Alaska and the west coast of the United States. The following public information about the two companies and their industry sectors is provided for review:
3.1 Nippon Automobile Corporation (NAC)
3.1.1 Company profile: Nippon Automobile Corporation is an emerging manufacturer of a full range of passenger automobiles, SUVs, pick-up trucks and motorcycles. NAC has been run by engineers since it was founded. The company is the most research and development oriented corporation within its domestic industry; allocating R&D spending at 5.9 per cent of corporate sales. The company prides itself on its superior engineering efforts and the use of advanced technology in the vehicles that it produces. NAC started producing vehicles only in the past few years. NAC’s strategic plan calls for it to become one of the top three Japanese vehicle manufacturers within the next five years. To achieve its strategic goal, NAC must double its manufacturing capacity and penetrate export markets. To date, nearly all of its output has been sold domestically. The company’s deep commitment to export its products is reflected in the recent formation of a 200 person technical task force to design its vehicles for foreign markets and negotiate arrangements for overseas dealer franchises as well as contracts to transport the products to the foreign markets. NAC expects to be exporting 60 per cent of its production within five years. The NAC profile is shown in Figure
Case Study
Automobiles and Ships
1. Case description
This case is about an international business negotiation between a Japanese vehicle manufacturer that has developed a strategic plan to export its product to Hawaii, Alaska and the United States west coast and a United States transportation enterprise that owns a fleet of roll on/roll off vessels. Issues include national cultural and foreign market penetration considerations.
2. Case synopsis
The negotiation involves the transportation of vehicles manufactured in Japan to Hawaii, Alaska, and the United States west coast. The specific elements of the negotiated contract include the number of automobiles and thus vessels to be used under the agreement as well as the identification of the destination ports. Also, the logistical support provided by the United States transportation enterprise will be negotiated. Finally, the shipping costs will be determined.
3. The companies
This case study presents the operations of Nippon Automobile Corporation (NAC), a Japanese vehicle manufacturer, and US Shipping Lines, Inc. (USSL), a United States transportation enterprise. These two business entities have entered into negotiations to discuss the possibility of transporting vehicles from Japan to Hawaii, Alaska and the west coast of the United States. The following public information about the two companies and their industry sectors is provided for review:
3.1 Nippon Automobile Corporation (NAC)
3.1.1 Company profile: Nippon Automobile Corporation is an emerging manufacturer of a full range of passenger automobiles, SUVs, pick-up trucks and motorcycles. NAC has been run by engineers since it was founded. The company is the most research and development oriented corporation within its domestic industry; allocating R&D spending at 5.9 per cent of corporate sales. The company prides itself on its superior engineering efforts and the use of advanced technology in the vehicles that it produces. NAC started producing vehicles only in the past few years. NAC’s strategic plan calls for it to become one of the top three Japanese vehicle manufacturers within the next five years. To achieve its strategic goal, NAC must double its manufacturing capacity and penetrate export markets. To date, nearly all of its output has been sold domestically. The company’s deep commitment to export its products is reflected in the recent formation of a 200 person technical task force to design its vehicles for foreign markets and negotiate arrangements for overseas dealer franchises as well as contracts to transport the products to the foreign markets. NAC expects to be exporting 60 per cent of its production within five years. The NAC profile is shown in Figure
การแปล กรุณารอสักครู่..
กรณีศึกษารถยนต์และเรือ
1 กรณีรายละเอียด
กรณีนี้เกี่ยวกับการระหว่างประเทศ การเจรจาธุรกิจระหว่างผู้ผลิตรถญี่ปุ่นได้พัฒนาแผนยุทธศาสตร์เพื่อส่งออกผลิตภัณฑ์ไปยังฮาวาย และอลาสก้า สหรัฐอเมริกาฝั่งตะวันตก และ บริษัท ขนส่ง สหรัฐอเมริกา ที่เป็นเจ้าของกองเรือของม้วน / ม้วนปิดภาชนะปัญหารวมถึงวัฒนธรรมแห่งชาติและต่างประเทศพิจารณาการเจาะตลาด .
2 กรณีเรื่องย่อ
เจรจาเกี่ยวข้องกับการขนส่งของรถที่ผลิตในญี่ปุ่นกับฮาวาย , อลาสก้า , และสหรัฐอเมริกาฝั่งตะวันตก .องค์ประกอบที่เฉพาะเจาะจงของการเจรจาสัญญารวมจำนวนรถยนต์และภาชนะที่จะใช้ภายใต้ข้อตกลง ตลอดจนกำหนดปลายทางพอร์ต นอกจากนี้ โลจิสติกส์ สนับสนุนโดยประเทศสหรัฐอเมริกาการขนส่งบริษัทจะเจรจา ในที่สุด , ค่าใช้จ่ายในการจัดส่งสินค้าจะได้รับการพิจารณา .
3 บริษัท
This case study presents the operations of Nippon Automobile Corporation (NAC), a Japanese vehicle manufacturer, and US Shipping Lines, Inc. (USSL), a United States transportation enterprise. These two business entities have entered into negotiations to discuss the possibility of transporting vehicles from Japan to Hawaii, Alaska and the west coast of the United States.ต่อไปนี้ข้อมูลสาธารณะเกี่ยวกับทั้งสอง บริษัท และภาคอุตสาหกรรมของพวกเขามีให้สำหรับรีวิว :
3.1 ญี่ปุ่นรถยนต์ Corporation ( แนค )
โปรไฟล์บริษัท : บริษัทรถยนต์ญี่ปุ่นเป็น 3.1.1 อินเดียเป็นผู้ผลิตเต็มรูปแบบของรถยนต์ผู้โดยสาร , SUVs , รถกระบะและรถจักรยานยนต์ แน็กได้ดำเนินการโดยวิศวกร นับตั้งแต่ก่อตั้งขึ้น The company is the most research and development oriented corporation within its domestic industry; allocating R&D spending at 5.9 per cent of corporate sales. The company prides itself on its superior engineering efforts and the use of advanced technology in the vehicles that it produces. NAC started producing vehicles only in the past few years. NAC’s strategic plan calls for it to become one of the top three Japanese vehicle manufacturers within the next five years. To achieve its strategic goal, NAC must double its manufacturing capacity and penetrate export markets. To date, nearly all of its output has been sold domestically.ของ บริษัท ฯมุ่งมั่นที่จะส่งออกผลิตภัณฑ์ของลึกสะท้อนให้เห็นในการสร้างล่าสุดของคน 200 เทคนิค งานออกแบบของยานพาหนะสำหรับตลาดต่างประเทศและเจรจาต่อรองการขายแฟรนไชส์ในต่างประเทศ รวมทั้งสัญญาเพื่อการขนส่งสินค้าไปยังตลาดต่างประเทศ แนค คาดว่าจะสามารถส่งออกร้อยละ 60 ของการผลิต ภายใน 5 ปี The NAC profile is shown in Figure
การแปล กรุณารอสักครู่..