2. Inconsistency• Inconsistency is characteristic of services that makes them less standardized & uniform than goods inconsistency is called as variability• The consistency occurs largely on account of –• Different services provides perform a given services at different occasions.• The services performed by an individual provider may differ overtime.• Interaction b/n customer and provider may vary by customer, companies which are highly equipment & system based & less people based on reduce insistency in services.• Eg- 1) Bank ATM provides consistent services.