Our move mainstream
Looking back, you could say that moving our soymilk to the dairy case changed everything. Cold and ready-to-drink in familiar, milk-style cartons, Silk was now easier to find (and easier to love) than ever. Refrigerated soymilk quickly caught the attention of open-minded mainstream shoppers, while still delighting the loyal “tofu and granola” crowd that gave us our start. As folks around the country discovered the great feeling that comes with eating right, Silk became America's #1 soymilk brand, welcomed in homes across the country.