A service is defined as an intangible product that is sold or purchased in
the marketplace. A meal purchased at a fast-food restaurant or an occupied
room in a hotel is considered a part of the service segment. Why? Simply
stated, after the meal is consumed and paid for or after the individual checks
out of the hotel, the individual leaves the facility and does not have a tangible
product in exchange for the money spent. This individual has consumed
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a service that is a part of the hospitality and travel industry, one of the largest
service industries