Questions
1. Visit mystarbucksidea.com and look around the site. What
is your overall impression? Do you think the company is
sincere in its approach to identifying new products and
services?
2. What are the key elements of Starbucks’ crowdsourcing
site? How are they more than just an electronic suggestions
box?
3. What are the chief concerns voiced by critics of mystarbucksidea.
com? Do you think they are valid?
4. All things considered, do you think Starbucks took the right
approach in using social media to engage its customers?