Meal enhancers: This segment comprised key brands from the former Ketchup and Condiments unit. Although sales in this segment had been driven by ketchup, had always been the company's flagship brand,acquisitions and new product development (Jack Daniel's grilling sauces and Mr. Yoshida's marinades, Classico pasta sauces) had given Heinz a growing presence both on the grill and in the domestic ketchup market and approxi-mately 34% of the global market. Packaging innovations such as the E-Z Squirt bottle had helped drive heinz's global market share in ketchup up 15%, to 60%. (Heinz had a 75% share in the United Kingdom; the company claimed that 5 points were directly related to the new bottle.) As U.S. Fast food chains increased in global popularity, Heinz expected strong growth in both single-serving packet and bulk ketchup and condiment (barbecue sauce, soy sauce, steak sauce, private-label ketchups, and salsa. The increased popularity of salsa and other ethnic condiments, as well as the lower cost structures for private-label brands, were expected to threaten Heinz's market share.