For example, fulfillment houses (which take orders generated by a seller, compose a package from warehoused goods, and ship the package) may agree to process the orders of a new mail-order firm without charge for a limited time in return for the rights to that firm’s paying business after it becomes established. Here, the fulfillment house is not only carrying out the ordering flow for the manufacturer but is also performing the backward risking and financing flows (see Chapter3).