Natural Environment
The natural environment involves the physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities.
Environmental concerns have grown steadily during the past three decades.
Marketers should be aware of several trends in the natural environment.
Shortages of Raw Materials: infinite, finite renewable, and finite nonrenewable
Increased Pollution: Industrial activity will inevitably harm the environment.
Increased Government Intervention: Environmental concern varies by country.
The green movement: Many companies are developing environmentally sustainable strategies and practices.