A second element of service innovations is the design of the interface between the service provider
and its clients. These interfaces are the focus of a good deal of service innovations. Innovation studies
with a focus on mass manufacturing usually tend to overlook in particular the changes occurring in
these interfaces. Nonetheless, the communication between service suppliers and clients forms a major
area for service innovation. As a quite general phenomenon across a wide span of services, product
offerings are increasingly marketed and even produced in a client-specific way (even with clientspecific
pricing) and delivered electronically as far as they have informational components.