HISB, which makes structural differences depending
on socio-contextual factors, may be affected by
communication inequalities. Communication inequalities
can be defined as gaps in the generation, manipulation,
and distribution of information at the group level, and
gaps in access to information and its benefits at the
individual level (Viswanath, 2006; Jung, 2013). One
of the potential causes of communication inequalities
may be the nature of a social network and the degree of
participation in the social network. It is highly probable
that those who participate in voluntary associations may
rank higher in socioeconomic status than those who do
not. Such social networks can bring opportunities for
learning more about health, and may consequently cause
communication inequalities (Viswanath et al., 2006). For
example, disparate social networks promote distribution