By its own admission, Guess began referencing Gucci designs for its products in the early 2000s. In 2003, Guess designed its “Quattro G” pattern, featuring a diamond design “anchored” in its corners by a “Quattro G” design. After the “Quattro G” handbag was released in 2005, Guess licensee Marc Fisher Footwear sent its Italian fabric agent clippings of Gucci fabric to create a two-tone woven canvas look and brown-beige color scheme. Handbags bearing the “Quattro G” design in this two-tone canvas design became a hit, and Guess used the design on various styles of handbags and shoes for several seasons.
In 2007, Guess designers came up with a “Melrose 2 men’s shoe” design, which, as one designer instructed the shoe manufacturer, should bear striping detail that is “Green/Red/Green like . . . GUCCI.” Guess designers further instructed the shoe manufacturer to “please reference the GUCCI sneaker” for the correct stripe color for the Melrose 2 shoe. In November 2008, however, a Guess attorney sent an e-mail to the manufacturer with instructions to “stop using Gucci red and green ribbon detail” on the shoes, and ordered that the shoes be withdrawn from Guess’s website and stores.
That same month, Gucci first learned of the Melrose 2 shoe when an investigator for Gucci purchased a Guess men’s shoe bearing the GRG Stripe. Despite Guess’s recall instructions, Guess shoes bearing the copycat GRG Stripe were still produced.
By its own admission, Guess began referencing Gucci designs for its products in the early 2000s. In 2003, Guess designed its “Quattro G” pattern, featuring a diamond design “anchored” in its corners by a “Quattro G” design. After the “Quattro G” handbag was released in 2005, Guess licensee Marc Fisher Footwear sent its Italian fabric agent clippings of Gucci fabric to create a two-tone woven canvas look and brown-beige color scheme. Handbags bearing the “Quattro G” design in this two-tone canvas design became a hit, and Guess used the design on various styles of handbags and shoes for several seasons.In 2007, Guess designers came up with a “Melrose 2 men’s shoe” design, which, as one designer instructed the shoe manufacturer, should bear striping detail that is “Green/Red/Green like . . . GUCCI.” Guess designers further instructed the shoe manufacturer to “please reference the GUCCI sneaker” for the correct stripe color for the Melrose 2 shoe. In November 2008, however, a Guess attorney sent an e-mail to the manufacturer with instructions to “stop using Gucci red and green ribbon detail” on the shoes, and ordered that the shoes be withdrawn from Guess’s website and stores.That same month, Gucci first learned of the Melrose 2 shoe when an investigator for Gucci purchased a Guess men’s shoe bearing the GRG Stripe. Despite Guess’s recall instructions, Guess shoes bearing the copycat GRG Stripe were still produced.
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