not the plan, and he proved it. He
chose Verheem and King to present
the plan in one student business
plan competition after another.
Verheem and King kept shifting
their model according to input they
got from venture capitalists and
other experts who served as contest judges. In the end, though, they
returned to their original concept.
"The B-minus plan," says King,
now marketing manager for AT
"It's back" •