- Specify value by product - not from the perspective of individual
businesses but from that of consumers.
- Distinguish between the actions necessary to create that value
and those that just add cost.
- Make product flow through the chain with minimum
interruptions between the steps.
- As closely as possible produce at the rate at which consumers
take from the shelf (known as consumer pull).
- In pursuit of perfection - keep reconfiguring the chain to
become ever more efficient and responsive.