Roast names and descriptions are not standardized in the coffee industry. Starbucks, for example, uses its Starbucks Roast Spectrum ™ to categorize its coffees within three roast profiles: Starbucks® Blonde Roast (“light-bodied and mellow,” like its Veranda Blend™), Starbucks® Medium Roast (“smooth and balanced”), and Starbucks® Dark Roast (“fuller-bodied and bold”). California-based roaster Rogers Family Company, on the other hand, has five roasting levels ranging from medium to extra dark. (Its San Francisco Bay Fog Chaser blend, for example, is a Full City medium roast coffee.)
In general, though, we can categorize the most common coffee roasts from light to dark as follows: