The mix employed for the market launch campaign takes in all communication media. The print adverts show the CLA Shooting Brake in front of a breath-taking scenery above the roofs of various metropolises. From these impressive vantage points it looks out over the depths of the city in all its details and is able to focus on its next destination. The print campaign comprises three motifs and started on 2 March 2015 in daily newspapers and magazines throughout Germany.