Implementing the strategy of strengthening tourism through quality enhancement and building a country strong in tourism quality are imperative for ensuring the direct interest of tourists and improving people’s livelihood and life quality. They are the inherent requirement of the transformation of the development pattern of tourism and development path that emphasizes equally the growth of scale, quality and efficiency. It is a strategic decision to realize scientific development of the tourism industry and to enhance the competitiveness of China’s tourism industry. The issuance of the Outline is highly significant to further improve the quality of the tourism industry.