Targeting has been identified by policymakers as one of the key problems in the BLT program. Comparing with the goal of targeting the poorest one-third of house- holds, the World Bank estimates that 45 percent of the funds were incorrectly provided to nonpoor households and 47 percent of the poor were excluded from the program in 2005–2006 (World Bank 2006).6 Perhaps more worrisome from the government’s perspective is the fact that citizens voiced substantial dissatisfaction with the benefi- ciary lists. Protests about mistargeting led some village leaders to resign rather than defend the beneficiary lists to their constituents: over 2,000 village officials refused to participate in the program for this reason.7 The experiment reported in this paper was