philosophy is firstly introduced to the company by a group of middle management. Such
appearance makes some difficulties in making awareness to the organisation culture. According
to the seniority culture in Asian countries, senior management needs to be considerably
convinced and explained about the benefit of TDQM philosophy and IQ. Fortunately, senior
management agrees that TDQM and IQ would able to enhance operations within the firm and
since then fully commitment have been drawn. As illustrated in Figure 1 and based upon an
endorsement from the management, the first step Establishing the TDQM Environment can be
achieved