reach consumers, see the
User’s Guide to the “Move
Forward” Brand at www.
apta.org/BrandBeat/
LivetheBrand.
In addition to health
fairs, fun runs, and
similar events, consider
local speaking opportunities or
hosting events for referral sources at your
facility, such as presentations on physical
therapy research. See the tools APTA has
developed to help you reach consumers
by visiting www.apta.org/BrandBeat.