purpose - the World Wide Web offers a vast storehouse of knowledge and visual references that can both inform and stimulate the design-making process. Digital image libraries offer downloading facilities, and it is possible to download royalty-free images. Ideas should always be thoroughly explored until they arc fully resolved, and all research should be kept as it can sometimes throw up different ideas worth following.
When an idea seems right, the designer should assess how it can be realistically applied to all the components of the job. Decisions as to choice and use of type, images, and colour then need to be made. If you do not have the typeface you feel is suitable, font manufacturers have many browsable websites where it may be possible to find a face that fits your particular requirements. 10 assess colours and make choices, alternative colourways can be set up and viewed in most graphic art software packages. Images and graphics may either be supplied by the client or may need to be commissioned by the designer. They in turn may also help to generate ideas and influence the final design (see Image Selection and Image Creation)
Above : This masculine identity was designed for the re-Launch of 'Nutters', the London clothiers founded by maverick tailor Tommy Nutter in 1969, whose trademark took was created through dramatic and humorous twists on classic English style.
Design by Bryn Jones, UK
Left: This double-layered book jacket features an outer layer printed on heavyweight tracing paper, designed to play with the books' theme visually and to physically involve the reader as the book is opened.
Design by Chronicle Books. USA