Pura Vida Pronounced (POO-rah VEE-dah), is an acknowledgement of the Costa Rican attitude towards life, and holds so much importance here, that it requires it's own explanation! Literally translated, the words mean "Pure Life". Natives here use this friendly expression as a greeting, a farewell, or to show their contentment. Often misconstrued by foreigners, "Pura Vida" to Costa Ricans holds a philosophy of strong community, perseverance, good spirits, enjoying life slowly, and celebrating good fortune. They use it to say, "I'm doing alright", "I'm doing perfect" and "Thank you". Visitors who use the expression properly will frequently get a big smile in return.