Country slogans and tourism taglines – how can they say so very little and yet sometimes so much? I’ve posted my bemusement with these fascinating little one-liners that marketers use to ‘sell’ or position a destination before (after snapping 44 slogans at the 2009 World Travel Market).
This year, I decided it was time for an update. So here, after wandering the vast length and breadth of WTM 2012, are 105 slogans, 26 country logos (or fonts) and 7 regional taglines collected at the World Travel Market 2012. Slideshow above, text below. I’ve bolded up the ones I like. Enjoy!
EUROPE
Albania – A new Mediterranean love
Andorra – the Pyrenean country
Austria – Arrive and revive
Belarus – Hospitality beyond borders
South of Belgium (Brussels and Wallonia) – Latin Europe in a nutshell
Bulgaria – Unique in its diversity
Croatia – the Mediterranean as it once was
Cyprus in your heartNorth Cyprus – Timeless beauty – Better than words
Czech Republic – stunningly different
Visit Finland (I wish I was in Finland)
Georgia – for the best moments of your life
Germany – The travel destination
Visit Gibraltar
Gozo – Truly Mediterranean
Add some orange (Holland)
Go to Hungary
Visit Iceland
Jump into ireland
Latvia – Best enjoyed slowly
Lithuania – See it! Feel it! Love it!
Luxembourg – Discover the unexpected
Malta – Truly Mediterranean
Monte Negro – Wild Beauty
Visit Norway
Poland – Move your imagination – Come and find your story
Portugal – Europe’s West Coast
Romania – explore the Carpathian garden
Pure Russia
My Russia – reveal your own Russia
Scotland welcomes the world
Slovakia – Little big country
I feel SLOVEnia
Espana – I need Spain
Vist Sweden
Switzerland. Get natural.
Turkey Unlimited
Ukraine, yours to discover
AFRICA
Cameroon is back
Egypt – where it all begins
Ethiopia – the cradle of humankind
The Gambia – the smiling coast of Africa
Magical Kenya
Malawi – the warm heart of Africa
Mauritius – It’s a pleasure
Morocco – the country that travels within you
Nigeria – tourism is life
The SEYCHELLES ISLANDS – another world
South Africa – Inspiring new ways
Sierra Leone… the freedom to explore
The Kingdom of Swaziland – a royal experience
Tanzania – the land of Kilimanjaro, Zanzibar and the Serengeti
Tunisia – there’s more to celebrate
Uganda – pearl of Africa
Zambia – let’s explore
Zimbabwe – A world of wonders
MIDDLE EAST
Abu Dhabi –And you think you’ve done it all?
Abu Dhabi – Travellers welcome
Definitely Dubai
[Oman – Beauty has an address]
Qatar – where dreams come to life
INDIA/SOUTH ASIA
Beautiful Bangladesh
Bhutan – Land of Gross National Happiness
Incredible !ndia
MALDIVES… the sunny side of life
Naturally Nepal – Once is not enough
Refreshingly Sri Lanka – Wonder of Asia
ASIA
Cambodia – kingdom of wonder
China Tourism
Hong Kong –Asia’s World City (city!)
Wonderful Indonesia
Japan – endless discovery
Kazakhstan – the land of wonders
Kyrgyzstan – oasis on the Great Silk Road
Korea – be inspired
Malaysia – truly Asia
Discover Mongolia
It’s more fun in the Philippines
Taiwan – the heart of Asia
Amazing Thailand – always amazes you
Vietnam – timeless charm
AUSTRALASIA/OCEANIA
There’s NOTHING like Australia
Fiji Me
100% pure New Zealand
AMERICAS
ANTIGUA and Barbuda – The beach is just the beginning…
Argentina beats to your rhythm
Bermuda – so much more
Bolivia awaits you
Brasil – sensational!
Canada – keep exploring
Colombia – the only risk is wanting to stay
CoColumbia
Costa Rica – no artificial ingredients
Autentica Cuba
Dominica – the nature island
Dominican Republic has it all
Ecuador – love life
Guyana – experience, explore & enjoy
Honduras – todo esta aqui
Nicaragua – Unica. Original!
Paraguay – You have to feel it!
Peru – Empire of Hidden Treasures
Puerto Rico does it better
Trinidad & Tobago – the true Caribbean
Uruguay natural
Venezuela is your destination!
LOGOS ONLY
Armenia (something indecipherable and a ! for the i)
Azerbaijan (rising star and oil well?
The islands of the Bahamas (island graphic)
Kingdom of Bahrain
Barbados (flying fish?)
Chile (stars)
Falkland Islands (penguins)
France (flag-coloured lady)
Greece (spots – islands?)
Holland (tulip)
Italy (flag stripe)
Iraq
Jordan (hieroglyphics?)
Lebanon
Libya
MACAU
Madagascar
Monaco (winding roads?)
Mozambique (shell spiral)
Mexico
Panama (butterfly?)
Rwanda
Saint Lucia (flag-coloured pitons)
Serbia (heart)
Tahiti and her islands
Uzbekistan
REGIONS
California – find yourself here
Go Goa – a perfect holiday destination!
Karnataka – one state, many worlds.
Kerala’s – God’s own country
Normandy – Love the land. Live the life.
Rajasthan – the incredible state of India.
Valencia region – gives you everything