Individualist Collectivist
Children learn to think in terms of
“I”
Children learn to think in terms of
“we”
People grow up to look only after
themselves or close relatives
People grow-up in groups and are
protected by them in exchange of
loyalty
Everyone is expected to have a
private opinion
Opinions are predetermined by the
group
Individual interests prevail over
collective interests
Collective interests prevail over
individual interests
Higher rights to privacy Private life tends to be invaded by
the group
Ideology of individual freedom
prevail
Ideology of equality prevail
Adjust organisation to satisfy
individual needs
Integrate individuals to the
organisation so to fulfil its needs