As with all forms of special-interest travel, event tourism
must be viewed from both demand and supply sides.
A consumer perspective requires determining who travels
for events and why, and also who attends events while
traveling. We also want to know what ‘event tourists’ do
and spend. Included in this demand-side approach is
assessment of the value of events in promoting a positive
destination image, place marketing in general, and cobranding
with destinations.