Marketing
» UPS is targeting a global market of producers and consumers, while making a
move to become the supply chain integrator of choice in e-commerce.
» They offer products and services that are state of the art in logistics, which include
the use of bar codes and RFID, high speed package routing systems, and consulting
services.
» UPS charges package prices that are in alignment with the industry and is willing
to raise prices alongside FedEx. It has been able to charge fuel surcharges
successfully.
» A sales force is maintained to reach business customers and producers crucial to
UPS’ mission in expanding its role in logist ics to become the supply chain integrator
of choice.
» There are 150,000 different places to access UPS, worldwide. Customers can reach
them by phone, web, retail outlets, customer service centers, distribution centers and
any of the drivers will pick up packages. This level of reach to customers is necessary
if UPS expects to gain market share from FedEx.