As for the conclusion, order qualifiers, competitive priorities and order winners are proven to become one of the key of success in the business. As for the Secret Recipe, they have utilizing the concept very well that differs them from the other competitors and made them the sole choice for having a nice and exquisite slice of cake.
Franchising scheme has also become one of their remarkable key of success until they have become the household name for bakery product in Malaysia. All the operation and service aspect has been carefully designed, tailored with the current demand and needs of the customer. Constant research and development of service problems and new product is conducted to ensure efficient service and trends are met.