Despite the economic difficulties that continue to challenge us, we have moved from a
world of scarcity to a world of plenty. Following a period of all-encompassing
consumerism, spanning from the fifties until today, society finds itself jaded, uninspired
and indifferent. Desire got lost unintentionally along the way, and, without it, there is
nothing to spur us on, as desire is life itself. Graham Hill, founder of Trehugger.com,
explained in his PSFK talk about life-editing: “America became America The Big.”
Despite this consumerist crescendo, our happiness hasn’t been heightened; in fact, it
has plateaued.