They aggressively compete on innovation,
seeking first-mover advantages from developing new offerings
and pioneering new markets. Defender strategic types
focus more narrowly on maintaining a secure position in
existing product-markets. They often compete through operations
or quality-based investments that offer efficiencyrelated
advantages, rarely pioneering the development of
new markets or products. Analyzer strategic types balance a
focus on securing their position in existing core markets
with incremental moves into new product markets.