Instead of resting on its laurels Harley Davidson needs to get back to what made it a
powerhouse in the first place. Harley Davidson has historically made the highest
quality bikes with unique and cutting edge design features and old fashioned American
muscle. That is the image that has made Harley successful in the past and hopefully
will make the company successful in the future. Harley Davidson needs to refocus on
producing new and innovative design elements not only to significantly change
motorcycle lines from model year to model year but also to renew the company’s image
as one that can still come up with new bikes of the highest quality and design. The
other step to helping renew the image is through increased advertising and event
promotion. Rallies like the Black Hills Rally in Sturgis do great things to demonstrate
and promote Harley’s image, but more could be done in that department. Organizing
additional rallies and other promotional events would go a long way in demonstrating
new products but also helping to stimulate the overall market growth that Harley
Davidson will need to continue its growth trends.