Sustainable tourism takes full account of current and future economic, social and
environmental impacts. Luang Prabang’s tourism progress is rooted in its natural and manmade
beauty. This flow has a positive economic impact on local businesses that provide
support services to the increasing number of visitors. On the other hand, the uncontrolled
development from tourism activity threatens the unique atmosphere of Luang Prabang. The
purpose of this study is to contribute the environmental tourism knowledge to tourism
entrepreneurs by creating environmental tourism booklet. Moreover, the research aims to
investigate the tourism stakeholder participation in sustainable tourism and environmental
tourism impacts in Luang Prabang. Semi-structured interview method is used to collect 44
tourism stakeholders, the main participants were tourist entrepreneurs and local authorities,
tourism boards, local communities and tourists. The research found that small establishments
can implement the simple ways of environmental awareness. Most entrepreneurs concerned
the environmental awareness as Luang Prabang was a World Heritage City under the
management of UNESCO. The results also showed that some luxury hotel created Corporate
Social Responsibility Program (CSR) to enhance the environmental sustainable goal.
However, the main difficult problems according to environment were separating waste and
reducing plastics. There were lacks of environmental campaigns from governmental sector.
The booklet distribution was useful and will raise environmental awareness to tourism
entrepreneurs. The governmental sector was a significant policy-maker that can contribute to
the environmental protection cycle of green enterprises by means of providing, facilities,
funds, knowledge transfer, and human resource management
Sustainable tourism takes full account of current and future economic, social andenvironmental impacts. Luang Prabang’s tourism progress is rooted in its natural and manmadebeauty. This flow has a positive economic impact on local businesses that providesupport services to the increasing number of visitors. On the other hand, the uncontrolleddevelopment from tourism activity threatens the unique atmosphere of Luang Prabang. Thepurpose of this study is to contribute the environmental tourism knowledge to tourismentrepreneurs by creating environmental tourism booklet. Moreover, the research aims toinvestigate the tourism stakeholder participation in sustainable tourism and environmentaltourism impacts in Luang Prabang. Semi-structured interview method is used to collect 44tourism stakeholders, the main participants were tourist entrepreneurs and local authorities,tourism boards, local communities and tourists. The research found that small establishmentscan implement the simple ways of environmental awareness. Most entrepreneurs concernedthe environmental awareness as Luang Prabang was a World Heritage City under themanagement of UNESCO. The results also showed that some luxury hotel created CorporateSocial Responsibility Program (CSR) to enhance the environmental sustainable goal.However, the main difficult problems according to environment were separating waste andreducing plastics. There were lacks of environmental campaigns from governmental sector.The booklet distribution was useful and will raise environmental awareness to tourismentrepreneurs. The governmental sector was a significant policy-maker that can contribute tothe environmental protection cycle of green enterprises by means of providing, facilities,funds, knowledge transfer, and human resource management
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