V. Key finding and Conclusion:
By analyzing the case of Shan Tee cooperative at Yen
Bai province, we realize that participating into Fair
Trade Organization is a right direction for them, it not
only solve problems in business profits for the
cooperative but also the optimal solution for the
sustainable economic development.
The Development of Production and Sales
Fair-trade has made the advantages for the
development of cooperative brand of tea. Shan tea
products which are accepted by fair-trade certification
is also proved that the quality of tea products are very
good cooperative standards of organic agricultural
products - agricultural products grown "clean" does not
use chemical fertilizers, pesticides, grown separate
from the living area of people. This has helped ease
Shan product potential partners for the market
especially in overseas with high demanding markets
such as the UK, the USA, and Germany… Therefore,
outputs and sales quantity have developed significantly
as shown in following table:
Year Output (tons) Sales (billion)
2009 40 1.6
2010 65 2.8
2011 102 5
Source: Interview Chairman and business data
collected by research group
Social and Community development
A noteworthy point is that the contribution of the Shan
Van Chan cooperative society in general which is
typical Chairman Nguyen Quoc Toan. Stemming from
a desire to produce and maintain varieties beneficial for
the health of consumers, his tea cooperatives had
somewhat changed economic situation of the poor
mountainous communes. By starting project, he was
sticking close to ethnic people, and therefore he
understood clearly about their difficult life, so that he
designed a business plan that not only for profit but
also for the quality of life of poor people there. So he
was suggested for Fair Trade participation, he has
determined to put his operatives in this system
although encountered difficulties seemed
insurmountable at that time.
Previously, people faced to life's difficulties and
deprivations in many aspects. They live mainly
on the mountain, almost apart from economic
and social progress of the country, no electricity,
no clean water, no infrastructure for
community activities. Most children do not
attend school because of family problems or the
road to school is too far away and difficult to run
by foots. After the local government implement
poverty reduction programs, and when the cooperative
took part in fair-trade, the people have been displaced
from their mountains to midlands.
With the help from Fair-trade, the ethnic people
realized that improving the quality of Shan tea should
be more valuable and with higher return of income for
each household as well as for their community
8
development. When Shan tee production was
expanded, many families buy more cattle to increase
tee production. For example, as reported by the social
cooperative, more 70 buffaloes and 60 cows was
bough by the famer for tee production. Furthermore,
people are getting more welfare and happy not only by
higher income but somewhat by improve their social
and community lives (Based on Fair-trade agreement,
after transferring of the amount of Fair trade refund on
collective account, 30% of the fund will be divided
equally among households, about 25% to fund for
administration and 45% will develop social welfare
projects based on requests and consent of the members
of the community). The community must have specific
schemes and financial reports for the inspection of
Fair-trade organization on implementation of public
welfare and equal protection for all people here.
Quality of their social life is also improved by sharing
common activities in the cultural house build from the
Fair-trade money (The ethnic people now said that they
get use to come the cultural house to exchange
information on methods of cultivation of agricultural
crops, how to care for tea, updating the information on
the Fair-trade policies as well as government
supporting programs). In addition, to help people travel
in more convenient way, the community decided to
spend 80 million of Fair-trade funding to build two
wooden bridges instead of the old temporary bridge.
Then, the new road to the mountain was repaired with
the help of the Fair-trade fund. By using Fair-trade
funding for community development, a 500m long
water canals have been completed to help farmers take
advance of water on irrigation for crops as well as fresh
water for their living. When interviewed, people are
happy to have a share that "from participating tea and
selling organic tea cooperative, their family bought the
motorbike, house was built by the cement, we are very
happy with such improvement."
Obviously, to make a positive change in the social -
economic development of the four poor villages with
ethnic people, we cannot be denied the meaningful
contribution of Van Shan cooperative with the ethics
business venture of its Chairman Mr. Nguyen Quoc
Toan.
Green Production and its impacts
In addition to the lives of the people here are clearly
changed, to join the Fair Trade system through the
production of clean tea, clean production process does
not use chemical fertilizers, do not use pesticides are
effective sustainable development. A surface can
contribute to protecting the environment, the
ecosystem, the Fair Trade system also influence the
impact of agricultural production practices towards the
trend of "green growth”.
In conclusion, after nearly 10 years of full efforts, in
early 2006, the cooperative applied to WFTO
organizations for certification for their tee product
brand. To be certified organic products from WFTO
organizations, Shan Van Chan cooperatives, the
chairman and its member’s farmers have to stick into
the agreement with many commitments and
compliances with Fair-trade provisions to ensure
standards of the Shan tee production, based on the
principles of WFTO.
From 2006 - 2008, WFTO has consistently held
inspection and product testing and native plants,
production processes, the implementation of social
work. Until late 2008, when they reach the standards,
cooperatives were certified organic tea first take effect
within a year and finally they have got the 3 year
certificate since 2010. This story also tells us that the
success of new set up business today can goes along
with right business institution and with many efforts of
entrepreneurship.
ค้นหาคีย์ V. และบทสรุป:โดยการวิเคราะห์กรณีของฉานทีสหกรณ์ที่เย็นไบจังหวัด เรารู้ว่ามีส่วนร่วมในงานองค์กรทางการค้าเป็นทิศทางที่เหมาะสมสำหรับพวกเขา มันไม่แก้ปัญหาในธุรกิจผลกำไรสำหรับเท่าสหกรณ์แต่ยังโซลูชั่นสูงสุดสำหรับการพัฒนาเศรษฐกิจอย่างยั่งยืนการพัฒนาผลิตและขายFair-trade ได้เปรียบในการการพัฒนาของแบรนด์ร่วมมือชา ชาชานผลิตภัณฑ์ที่เป็นที่ยอมรับโดย fair-trade รับรองมียังได้พิสูจน์คุณภาพของผลิตภัณฑ์ชามากดีสหกรณ์มาตรฐานของเกษตรอินทรีย์เกษตรผลิตภัณฑ์ - สินค้าเกษตรที่ปลูก "สะอาด" ไม่ได้ใช้ปุ๋ยเคมี ยาฆ่าแมลง ปลูกแยกต่างหากจากพื้นที่ใช้สอยของประชาชน นี้ได้ช่วยให้ง่ายผลิตภัณฑ์ชานคู่มีศักยภาพสำหรับตลาดโดยเฉพาะในต่างประเทศ มีความต้องการตลาดสูงสหราชอาณาจักร สหรัฐอเมริกา และเยอรมนี... ดังนั้นแสดงผลและปริมาณการขายมีพัฒนาอย่างมีนัยสำคัญดังแสดงในตารางต่อไปนี้:ปีผลผลิต (ตัน) ขาย (พันล้าน)2009 40 1.62010 65 2.82011 102 5แหล่งข้อมูล: สัมภาษณ์ประธานและข้อมูลธุรกิจรวบรวม โดยกลุ่มวิจัยสังคมและพัฒนาชุมชนจุดที่น่าสนใจคือสัดส่วนของชานวานจันทร์สหกรณ์สังคมทั่วไปซึ่งเป็นปกติประธานเหงียนก๊วกมินห์เทา อันเนื่องมาจากความปรารถนาที่จะสร้าง และรักษาสายพันธุ์ที่เป็นประโยชน์สำหรับสุขภาพของผู้บริโภค สหกรณ์ชาของเขาได้somewhat changed economic situation of the poormountainous communes. By starting project, he wassticking close to ethnic people, and therefore heunderstood clearly about their difficult life, so that hedesigned a business plan that not only for profit butalso for the quality of life of poor people there. So hewas suggested for Fair Trade participation, he hasdetermined to put his operatives in this systemalthough encountered difficulties seemedinsurmountable at that time.Previously, people faced to life's difficulties anddeprivations in many aspects. They live mainlyon the mountain, almost apart from economicand social progress of the country, no electricity,no clean water, no infrastructure forcommunity activities. Most children do notattend school because of family problems or theroad to school is too far away and difficult to runby foots. After the local government implementpoverty reduction programs, and when the cooperativetook part in fair-trade, the people have been displacedfrom their mountains to midlands.With the help from Fair-trade, the ethnic peoplerealized that improving the quality of Shan tea shouldbe more valuable and with higher return of income foreach household as well as for their community 8development. When Shan tee production wasexpanded, many families buy more cattle to increasetee production. For example, as reported by the socialcooperative, more 70 buffaloes and 60 cows wasbough by the famer for tee production. Furthermore,people are getting more welfare and happy not only byhigher income but somewhat by improve their socialand community lives (Based on Fair-trade agreement,after transferring of the amount of Fair trade refund oncollective account, 30% of the fund will be dividedequally among households, about 25% to fund foradministration and 45% will develop social welfareprojects based on requests and consent of the membersof the community). The community must have specificschemes and financial reports for the inspection ofFair-trade organization on implementation of publicwelfare and equal protection for all people here.Quality of their social life is also improved by sharingcommon activities in the cultural house build from theFair-trade money (The ethnic people now said that theyget use to come the cultural house to exchangeinformation on methods of cultivation of agriculturalcrops, how to care for tea, updating the information onthe Fair-trade policies as well as governmentsupporting programs). In addition, to help people travelin more convenient way, the community decided tospend 80 million of Fair-trade funding to build twowooden bridges instead of the old temporary bridge.Then, the new road to the mountain was repaired withthe help of the Fair-trade fund. By using Fair-tradefunding for community development, a 500m longwater canals have been completed to help farmers takeadvance of water on irrigation for crops as well as freshwater for their living. When interviewed, people arehappy to have a share that "from participating tea andselling organic tea cooperative, their family bought themotorbike, house was built by the cement, we are veryhappy with such improvement."Obviously, to make a positive change in the social -economic development of the four poor villages withethnic people, we cannot be denied the meaningfulcontribution of Van Shan cooperative with the ethicsbusiness venture of its Chairman Mr. Nguyen QuocToan.Green Production and its impactsIn addition to the lives of the people here are clearlychanged, to join the Fair Trade system through theproduction of clean tea, clean production process doesnot use chemical fertilizers, do not use pesticides areeffective sustainable development. A surface cancontribute to protecting the environment, theecosystem, the Fair Trade system also influence theimpact of agricultural production practices towards thetrend of "green growth”.In conclusion, after nearly 10 years of full efforts, inearly 2006, the cooperative applied to WFTOorganizations for certification for their tee productbrand. To be certified organic products from WFTOorganizations, Shan Van Chan cooperatives, thechairman and its member’s farmers have to stick intothe agreement with many commitments andcompliances with Fair-trade provisions to ensurestandards of the Shan tee production, based on the
principles of WFTO.
From 2006 - 2008, WFTO has consistently held
inspection and product testing and native plants,
production processes, the implementation of social
work. Until late 2008, when they reach the standards,
cooperatives were certified organic tea first take effect
within a year and finally they have got the 3 year
certificate since 2010. This story also tells us that the
success of new set up business today can goes along
with right business institution and with many efforts of
entrepreneurship.
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