Sports may be the most globalized legitimate business in the T world. Historically, most players and teams in most sports have competed only on their own home turf; today, however, fans demand to see the best, and"best" has become a global standard. Satellite TV brings live events from just about any- where in the world to fans just about anywhere else. This gives the key players in the sports-promotion business team owners, league representatives, and sports associa- tions audience expanded fan bases and augmented revenues, especially through advertising that cuts across national borders