Essentially therefore the chapter is in three parts. First, a brief recap on the change compo-nents of retailing, logistics and packaging is provided. This focuses on the outer parts of the circles in Figure 5.1. Secondly, the chapter explores in some detail the common areas amongst the topics/circles in the figure, ie the packaging logistics decision matrix. Whilst change is
occurring in the areas of retail, packaging and logistics, there are issues about handling these changes.