come from different backgrounds Prof Yates points out that, when people in groups cultures the from it is often useful to appoint someone the team who know both carried out responsible for setting the norms of working behavior during a project is being in the that locations. And virtual working certainly does not the sort of cultural situation. Prof Yates cites online misunderstandings that can arise in a ddle that took place between a group of us Japanese executive workings a and putting into the she of a Japanese company. A Japanese executive was the of research and development unit started asking questions in m which window for instant messaging when one of the Americans an instant response, 2005 presentation, she explains. That was not culturally familiar and required well. May caused roblems. So [virtual communicationsl have a cultural element as 12 Source Financial Times, Questions advantages virtual communication compares with working 1. According to the article, what are the of advantages can you think of face-to-face in with people from different backgrounds? What other 2. The text does suggest, however, that virtual working groups should meet at the start of a project or when a new team of executives is to work together remotely. Why is this thought to be necessary? 3. What are the specific problems that multicultural teams experience when they are communicating with each other virtually?