4.1 Importance of international communication for European CCOs (RQ1)
International public relations are a part of daily business for more than 90 percent of CCOs in Europe,with nearly a quarter of them dealing with 20 countries or more. Table 1 Shows the different countries and markets? "There are statistically significant differences between private and public (listed) companies with the latter being more internationalized.
Differences between private and public companies also exist in numbers of countries: CCOs in listed companies deal with more countries than those in private companies. As public companies are often larger than private companies, it is possible that this difference is a consequence of the third variable, the size, but that was not controlled in this study. Table 2 show results for the question : "How many countries do you deal with in your communication role?"
While operating in so many countries, it is not surprising that European CCOs strongly agree with a statement that