1 What are the key characteristics of an e-business strategy model?
All strategy models should:
· Be based on assessment of internal and external environment
· Have clearly defined SMART objectives backed up by vision
· Have strategies, tactics and implementation that select the best techniques to achieve these strategies
· Have monitoring and control that assess whether the objectives are being achieved and a feedback loop to ensure corrective action occurs.
For e-business in particular, the strategy objectives should define the balance of online and offline trading with customers, suppliers and distributors. The tactics should look at how investment in information systems and revising business processes should occur to hit these targets.