brunei has proved to be fertile ground for internationnal food chains an increasing number using franchising to expand their foothold. their success is prompting calls for local businesses to use franchising to drive expansion overseas. over the past year companies such as Burger King. Starbucks, the organic food retailer Natural Health Farm and Aunt ANNIE is pretzlsmhave all moved into the country through franchisees. others such as the US-based coffee house it is A grind are set to open later this year uttilizing franchises operated by local owners.